The partnership also marks the acceleration of Nike’s roadmap for digital evolution, with Nike Digital continuing to be the fastest-growing component of the company’s marketplace at 26 percent of Nike Brand’s total revenue. The sneaker giant acquired digital-fashion startup RTFKT back in 2021, after the platform was hailed as the “Supreme of digital fashion,” and has since filed several metaverse-related trademark applications. While BAYC managed to get the attention of Adidas in the form of a partnership, RTFKT received the biggest endorsement possible from Nike when they were acquired by the sportswear giant. The Jing Take: The long-awaited project further solidifies Nike’s intentions of overtaking its competitors in the metaverse. The majority of the collections that came after followed suit but RTFKT (the studio behind Clone X) charted their own path. It's partnered with NFT mainstays like FEWOCiOUS this. RTFKT is a digital sneaker brand backed by Andreessen Horowitz. The floor price for a Clone X Mint Vial has jumped from 3.8 to 11 Ethereum, and some rare Clone X NFTs have sold for significantly higher. Inside lay a pair of Nike’s “CryptoKicks” (which can be customized using various looks and designs), a “skin vial,” and another Mnlth - implying that a future drop is still to come. RTFKT NFTs have jumped in value since Nike announced it had acquired the brand this week.
#Rtfkt studios clone x series#
This marked the culmination of a series of quests and puzzles which collectors were required to solve in order to open the NFT vault via RTFKT’s website.
#Rtfkt studios clone x for free#
Last Friday, owners of the Nike and RTFKT Mnlth - a cryptic virtual box that was airdropped for free to those who owned a Clone-X token - reached its final stage. It perfectly reflects the current trend that the physical world and the Web3 world are seeking a two-way flow of knowledge and expertise through acquisition, a topic deeply discussed in the previous episode of the DappRadar podcast, Off the Blockchain.ĭappRadar will continue monitoring the latest developments of RTFKT and CryptoKicks.What Happened: After months of teasing a metaverse expansion, Nike and RTFKT unveiled what lies within their Mnlth collectible series: a pair of digital Nike Dunk sneakers with various skins. With that background information, the acquisition of RTFKT studio makes even more sense now. The sportswear brand filed a patent for its blockchain-compatible sneakers dubbed “CryptoKicks” in 2019 and got approved by the US Patent Office in December that year. Actually, Nike’s strategic planning for the crypto world dates back to 2019. Undoubtedly, these elements are especially relevant to fashion goods. However, brands doubling down on the virtual wearables is an undeniable fact since NFTs can definitely add elements such as authenticity, uniqueness, and scarcity to both physical and virtual items. Is the metaverse the future of fashion? Unfortunately, it is still too early to predict that.
#Rtfkt studios clone x skin#
At the moment, Takashi Murakami’s artistic skin has already entered the collection. Later on, RTFKT also plans to offer creators and partners the opportunity to join the sneaker skins co-creation. The so-called Nike CryptoKicks are actually an exclusive privilege to the holders of the Clone X collection, a profile picture (PFP) NFT project that RTFKT co-created with the contemporary artist Takashi Murakami. Last Friday, RTFKT revealed the co-branded collection of virtual sneakers on Discord and Twitter. Unlike Adidas’ collaborative approach, Nike acquired the virtual sneaker studio, RTFKT, embarking on the journey to conquer the metaverse. Unsurprisingly, the NFTs were sold out within minutes. In December 2021, Adidas teamed up with Bored Ape Yacht Club, crypto influencer Gmoney, and Punks Comic to drop the Into the Metaverse NFT collection. Top sportswear brands, Adidas and Nike, are clearly the most aggressive and yet strategic when it comes to shaping the sports fashion landscape in the metaverse. The RTFKT Skin Vial goes for 1 ETH, while the cheapest second MNLTH goes for 4.3 ETH.Īs blockchain, NFTs, and the metaverse brings physical and digital worlds together, it opens up unlimited opportunities for brands to create unique experiences for their customers and fans.RTFKT x Nike Dunk Genesis Cryptokicks already selling for at least 2.86 ETH or $8,400.The MNLTH NFT contained 3 new NFTs: the digital sneakers, a customization vial and a new MNLTH box.Clone X NFT holders were airdropped with mysterious boxes, which can bring them virtual sneakers together with other benefits.Nike acquired RTFKT late last year, and their co-branded RTFKT x Nike Dunk Genesis CryptoKicks collection finally made its debut.
The unveiling of these Nike co-branded virtual sneakers happened through the burning of MNLTH, a mysterious NFT box that Clone X NFT holders received as a freebie. RTFKT, now a subsidiary of Nike, revealed its latest NFT sneakers over the weekend, called CryptoKicks.
Nike and RTFKT’s first virtual sneakers are here